@misc{Kwiecień_Anna_Koncepcja_2005,
 author={Kwiecień, Anna},
 year={2005},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2005; nr 1092, s. 153-159},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={In this article it was undertaken the trial of the presentation of the main idea of reputation management process. In this article they were also presented the main tools which can be used to create reputation and to manage it. The management of reputation was defined as a team of activities which concern with the creation of reputation in a short and long time and enable the increase of the company value in a long time.},
 title={Koncepcja systemu zarządzania reputacją},
 type={artykuł},
}