@misc{Przeorek-Smyka_Renata_Wykorzystanie_2005,
 author={Przeorek-Smyka, Renata},
 year={2005},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2005; nr 1095, s. 139-151},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The article presents practical application of SWOT strategic analysis method for the diagnosis of travel agencies’ marketing communication. The identification and assessment of conducted promotional activities were carried out and both opportunities and threats of their competitiveness were defined. Many factors were analyzed and presented in the cross-section of spheres and areas. Exemplary activities, which upgrade the level of travel agencies’ promotional competitiveness, were also pointed to.},
 title={Wykorzystanie analizy SWOT do podnoszenia konkurencyjności komunikacji marketingowej biur podróży (na przykładzie biur podróży Dolnego Śląska i Śląska Opolskiego)},
 type={artykuł},
}