@misc{Idzik_Anna_Tendencje_2006,
 author={Idzik, Anna and Idzik, Marcin},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1118, t. 1, s. 312-320},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The article presents a decision making process of the consumers related to FMCG (including food) purchases. The research shows that changes in Polish economy and globalization trends have an influence on consumer's preference and behavior. Among others graving time value for consumers, factors affecting a choice of a shop and consumer's favourite means of promotion are shown.},
 title={Tendencje w preferencjach i zachowaniach konsumentów na rynku dóbr FMCG},
 type={artykuł},
}