Niepubliczny ZOZ - znaczenie controllingu w świadczeniu usług medycznych (okiem praktyka) - Woźniak, Sławomir; Błaszczuk, Jerzy (NZOZ - the Role of Controlling from a Management Point of View, 2006)
On medical market the role of the private capital is becoming more and more important. They are obliged to earn profits. The applying of the controlling is necessary. NZOZ Multi-Medyk is dealing on the market with keeping an eye on the intrinsic state of the firm and the changes in the business environment. We present the group of factors and elements of the firm strategy. We observe many common factors between the controlling and ISO 9001:2000.
Keywords: Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1103, s. 225-230