Title:

Country of Origin in the Context of Consumer Purchase Decisions and Manufacturer Behaviour: A Literature Review

Group publication title:

Ekonomia XXI Wieku = Economics of the 21st Century

Title in english:

Kraj pochodzenia w kontekście decyzji zakupowych konsumentów i zachowań producentów: przegląd literatury

Creator:

Beran, Vojtěch ; Kuźmińska-Haberla, Aleksandra

Subject and Keywords:

country of origin ; country-of-origin effect ; brand origin ; kraj pochodzenia ; kraj pochodzenia produktu/marki ; pochodzenie marki

Description:

Ekonomia XXI Wieku = Economics of the 21st Century, 2024, Nr 27, s. 30-38

Abstrakt:

Aim: In these days of globalisation, the concept of the country of origin (COO) has attracted significant attention for its impact on consumer behaviour and manufacturer strategies. This paper examines the dimensions of the country of origin (COO) and its effects on consumer and manufacturer behaviour in the market. Methodology: Utilising the PRISMA 2020 method, a systematic literature review was conducted to identify relevant studies, assess their validity, and present findings in a structured manner. Results: The review was constrained by the selected databases, search terms, and inclusion and exclusion criteria. The primary sources were the WOS (Web of Science) and SCOPUS databases, from which 19,011 scientific papers were identified. After applying eligibility criteria, 18,833 articles were selected, and 75 full-text articles used to address the research questions. Implications and recommendations: The scientific discussion around COO provides diverse insights and implications, underscoring the importance for sellers to understand the factors shaping consumer choices regarding foreign-made products. Originality/value: The country of origin is a very complex, multi-dimensional, and multi-threaded concept, hence the added value of the article is to order the terminology and knowledge related to it, as well as to organize and point out the aspects of the country of origin that influence the purchasing decisions of consumers and the marketing activities of enterprises.

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2024

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/e21.2024.04

Language:

eng

Relation:

Ekonomia XXI Wieku = Economics of the 21st Century, 2024, Nr 27

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu