Title:

Balanced Scorecard and Morgan’s organizational metaphors

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Creator:

Pietrzak, Michał

Subject and Keywords:

Balanced Scorecard ; Morgan’s metaphors ; images of organizations ; Zrównoważona Karta Wyników ; metafory Morgana ; wizje organizacji

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2017, Nr 474, s. 106-114

Abstrakt:

The aim of the paper is to discuss the concept of the Balanced Scorecard based on some of Morgan’s metaphors. Very popular metaphor that underlines the mainstream way of thinking about organization is the machine metaphor. However, for contemporary organizations facing turbulent environments, such one-sided insight will be insufficient. The BSC offers managers much more complex and comprehensive insight in organizations and reinforce alternative to the mechanistic view images of organizations, namely: organization as organism, organization as information processor and organizations as culture

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2017

Resource Type:

artykuł

Format:

application/pdf

Resource Identifier:

doi:10.15611/pn.2017.474.10

Language:

eng

Relation:

Global Challenges of Management Control and Reporting ; Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2017; Nr 474

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-NC-ND 3.0 PL

Location:

Uniwersytet Ekonomiczny we Wrocławiu