Title:

Wpływ komunikacji marketingowej na zachowania konsumentów w przekroju warstw społecznych w Słowacji

Group publication title:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Title in english:

The Influence of Marketing Communication on Consumer Behaviour of Social Classes in Slovakia

Creator:

Petrovičova, Janka

Description:

Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1107, s. 267-276

Abstrakt:

The objective of this article is to present methodology and results of our research in the area of consumer behaviour of social classes is Slovakia. During our desk research we found out that there exist uncovered issues within consumer behaviour. Consumer behaviour have been examined from the point of view of "classical" criteria such age or gender, which were supposed to have influence on consumer behaviour in some way, but we didn't meet with investigating the social class impact on it. We also assumed that there will be some differences between individuals from different social classes in Slovakia. The presented results will join knowledge of two fields - marketing and applied sociology. Our intend was to find out preferences, habits, opinions and attitudes, differences between them within social classes and dependence and its intensity between consumer behaviour within marketing communication and social class. 

Publisher:

Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Place of publication:

Wrocław

Date:

2006

Resource Type:

artykuł

Language:

pol

Relation:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu; 2006; nr 1107 ; Badania marketingowe w przestrzeni europejskiej

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Projekt dofinansowany ze środków budżetu państwa, przyznanych przez Ministra Nauki w ramach Programu Społeczna odpowiedzialność nauki II.