Title:

Using textual statistics to support competitiveness company analysis

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

Zastosowanie statystycznej analizy tekstu do wspomagania analizy konkurencyjności firmy

Creator:

Filipczyk, Anna

Subject and Keywords:

knowledge ; Internet ; semantic analysis ; text ; website

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2011, Nr 202, s. 22-29

Abstrakt:

Knowledge of the internal and external activity aspects of an enterprise is its essential resource. Companies communicate on-line with others through their own websites, which allows for easier identification of a company and finding new potential clients. Knowledge of business opponents gives a company the opportunity to follow market trends and to compete with other enterprises. Additionally, it may verify the attractiveness of its products and services in relation to businesses competing in a similar market by analysing various websites. To make this review faster and more automatic, a company can use an application based on the statistical text analysis method, which gives an opportunity to detect similarities between websites and therefore contributes to their competitiveness and company competitiveness in general

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2011

Resource Type:

artykuł

Format:

application/pdf

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2011; Nr 202

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu