Title:

Czynniki wpływające na skuteczność wywiadu bezpośredniego w badaniach rynkowych

Group publication title:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Title in english:

The Factors Influencing the Effectiveness of Face-to-Face Interview Method in Market Research

Creator:

Mocek, Marek ; Olejnik, Iwona

Description:

Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1107, s. 545-551

Abstrakt:

The effectiveness of market research is expressed predominantly by the amount of the data collected, their completeness, timeliness of their obtaining, as well as the cost of their acquisition. The method employed most often in market research is the face-to-face interview method and its effectiveness is influenced by, among other factors, the subject scope of the survey, the questionnaire structure, the attitude of the respondent towards the survey, the aspects related with the interviewer as well as the organization and the way of conducting field-based research. The paper discusses the factors regarded as the major determiners of effectiveness in the applications of the face-to-face interview method in market research from respondent's (manager's) point of view. The analysis is based mainly on the results of the empirical research conducted in the Department of Marketing Research of the Poznań University of Economics.

Publisher:

Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Place of publication:

Wrocław

Date:

2006

Resource Type:

artykuł

Language:

pol

Relation:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu; 2006; nr 1107 ; Badania marketingowe w przestrzeni europejskiej

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Projekt dofinansowany ze środków budżetu państwa, przyznanych przez Ministra Nauki w ramach Programu Społeczna odpowiedzialność nauki II.